After its official 100 year birthday this past January, Jantzen swimwear is one of the oldest swim lines out there. So it would only make sense that with that much history they would have pretty amazing vintage ads. Currently loving the illustrations in the ads, some of which were done by illustrator Pete Hawley in the 40s and 50s. I recently encountered this ad for “The Shouldaire” from 1931, a bathing suit designed to solve the problem of tan lines, the straps come down without the bathing suit falling off; where is that technology now?! Also, check out the price tag on those great sandals. PC:  

Go around the world with Mara Hoffman swim. The resort 2011 collection takes us on a journey with ethnic inspired prints. Definitely the most memorable cover-ups that could go just about anywhere.

Mercedes Benz Fashion week in Miami. Styled by Lysa Cooper, Jewelry by Lori Leven, make up by Lottie for Make up Forever, hair by Elsa Canedo for Tresseme, music by Ben Brunnemer. Produced by People's Revolution. 
On Shore
Mercedes-Benz Fashion Week SWIM Resort 2011 currently showing in Miami, FL.
Stick It
Bring the fun back into your manicure routine with this self- adhesive 100% dry nail polish strips. The most sensational invention since nail polish itself, is truly as easy and amazing as it looks. Incoco dry nail applique is offered in a rainbow of colors, at 
Don't let the AC dictate your summer; pop open that parasol, grab some iced tea and enjoy the weekends outdoor with the help of a few enlightening accessories. 1. Shady lace green parasol, $339, by Chris Kabel for Droog Design, 2. Reel from B&B Italia by Atelier Oi, price available upon request, 3. Fleur-de-Lys glass tumbler, $32 set of four, 4. Cool and clever cake lace coasters made of rubber, $19 set of four by Gretel, 5. Multicolor Tropicalia armchair, $2732 by Patricia Urquiola for Moroso, UnicaHome.comContributor: Design Guru, Tali Jaffe.